Unleashing The Power Of Data Analytics In Marketing And Events

How can you harness data to make a meaningful impact in your marketing and event strategy?

They say the only constant in life is change, and the events landscape is no exception. Driven by the relentless advance of technology, the industry is undergoing significant transformation and growth, which can make it hard for event planners to keep up. Did you know that 73% of event marketers reported budget increases in 2023?

As we strive to create unforgettable experiences, one key to continued success is data. And the more the better. According to Statista, around 328.77 million terabytes of data are created each day. But how can you harness it to make a meaningful impact in your marketing and event strategy?

Read the full article at: www.forbes.com

The Pitfalls Of AI In B2B Tech Content

While businesses should be looking to responsibly and carefully work generative AI tools into their workflow, there are a few areas where the tech comes up short.

There’s an exciting sea change taking place in B2B tech marketing. While organizations got by for years with underdeveloped, middle-of-the-road content, the need for messaging that stands out has intensified thanks to an evolving buyer journey, changes in the social media landscape, new data privacy regulations, and economic uncertainty in the tech sector. In short, content standards are rising across the buyer journey.

To complicate things further, generative AI has emerged—and naturally, content marketing teams are looking to it as the perfect solution for these unstable times. After all, the promise of generative AI is simple: more content at a lower cost. Could great content really be just a few GPT prompts away? Not so fast.

Read the full article at: www.forbes.com

GES: Top Event Tech Trends 2023 | Event Industry News

There’s a new virtual/hybrid reach for events this year mapped out through the trials of lockdown, and accessibility, in some shape or form, is the common purpose among these top tech tips for 2023.

From latest platforms, connectivity, live captioning and sign language to presentation hardware and video production solutions, the future is here…

Read the full article at: www.eventindustrynews.com

The Virtual Event Production Checklist for Livestreams, Webinars, and More

The abrupt shift to virtual events in 2020 left many event organizers scrambling to tie up loose ends as they figured out how to livestream their events. Now, after a year of planning virtual events, the popularity of these events has been confirmed. That means it’s essential for event planners to understand how to host livestreams, webinars, and other virtual events like a pro. Here’s our readiness checklist to make sure you’re prepared for the expected and the unexpected during your next event.

Read the full article at: www.eventbrite.com

Video usage in businesses growing

Aiming for the personal touch, Stephanie Cox began using videos to illustrate customer success stories in her business, Lumavate, in 2018. Although the first use case was for sales, Cox, president of the Indiana-based firm, which makes a low-code app development platform for marketers, recognized the power videos can have.

Read the full article at: www.techrepublic.com

Virtual Events are Here to Stay, and Getting Better by the Day

Occasionally, major unexpected developments force entire industries to rapidly change their business model overnight or face the very real prospect of extinction. While widespread technology adoption is traditionally a slow process, the Covid-19 pandemic forced a rapid and necessary global shift to remote work, travel restrictions and digital communication, putting the live meetings and events industry on pause.In response, the events industry and many private businesses have been developing virtual events that attempt to recreate live interactions. With the opportunity to introduce novel digital experiences and present a potentially unlimited number of attendees with information in engaging virtual environments, event producers and businesses are making plans and building platforms that could deliver the compelling virtual experiences that their audiences deserve.

8 Different Types of Virtual Events

2020 was very much the year of virtual events, as previously physical venues began offering an online version of their event. Often times this would include interactivity among viewers or participants, letting them feel more involved. With people staying remote due to the pandemic, these types of events skyrocketed in adoption. As outlined in our 2021 video trends webinar, we have reason to believe that this year will also tremendous use of virtual events with high usage and evolution of the concept.

So what types of virtual events are out there? Which ones are right for you, and what might your goal or goals be? We outline 8 different use cases for your virtual events platform and possible goals to help your event be a successful one.

Read the full article at: blog.video.ibm.com

Virtual events don’t have to be tiresome: Okta came up with a new way

The virtual event isn’t likely to stay that way, but hybrid events can reach more people while delivering in-person benefits.

TechRepublic’s Karen Roby spoke with Ryan Carlson of Okta about virtual events. The following is an edited transcript of their conversation.——————————————–

A very interesting interview, listen to how Okta made their second virtual event really different than most other product events. Click the link below to listen to the full interview.

Read the full article at: www.techrepublic.com