Experts share their best advice for organising a successful event online.

In the last few weeks many cancelled events, from concerts to conferences, have been replaced by virtual ones. And in the process, many are realising that moving events online isn’t just about damage control; it actually brings benefits of its own. 

“For a start, the reach can be much greater,” notes Olga de Giovanni, global PR and communications manager at marketing and media consultancy Ebiquity. “Our initial webinars, for example, attracted five to 10 times as many participants as we’d typically get, and we reached an international audience too.”

Vinda Souza, VP of global communications at Bullhorn, is also enthused by the possibilities of virtual events. “The fact there’s virtually no barrier to attendance, other than internet access, means there’s capacity to invite way more people,” she says. “Those who couldn’t otherwise afford to travel, be away from their computer, leave overnight and be away from their family, or have mobility concerns, can now attend.”

So how do you make your event a success? In this article, we gather the best advice from both veterans and those who’ve recently joined the party.

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