Good morning marketers, can virtual events ever recreate the social aspects of in-person shows?
We are social beings. That’s even more evident now that we have been confined to our homes for so long. Nothing can really replace the social aspect of in-person events — the camaraderie, developing business relationships, networking and being able to interact with speakers and sponsors one-on-one in a learning environment. Putting aside airline delays, many people will be excited to get back to in-person events as soon as it’s safe to do so. In fact, they’ve already told us they prefer in-person to virtual.
However, there will continue to be a place for virtual and hybrid events and we still need to find ways to provide more interactivity and networking for attendees that goes beyond a chat Q&A. We’ve seen great success with “community meet-ups” in our shows, where an industry expert moderates a conversation with attendees. And 1:1 networking still has a place in virtual shows. Sure it feels like digital speed dating, but there’s just enough time to trade a few ideas and contact details.
Read the full article at: marketingland.com