Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic
Staff comment: Yes, but virtual events MUST provide engagement between attendees and the booth staff. This is no different from an in-person event. Be creative with your virtual booths and what you offer.
Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations running or managing physical, in-person B2B exhibitions, the report suggests that virtual events are sticking around for now.
Some 62% of respondents held a virtual event in 2020, per the report, and 4 in 10 also intend to hold one in 2021. The vast majority (86%) feel that virtual events are a necessary short-term option due to the pandemic, agreeing that “COVID-19 forced the cancellation of our physical event. The only option at this time is running a virtual event to serve the needs of our communities.” However, nearly 7 in 10 (68%) also agree that virtual will be a bigger component of physical events moving forward, leading to more hybrid events.
Read the full article at: www.marketingcharts.com