How can you harness data to make a meaningful impact in your marketing and event strategy?

They say the only constant in life is change, and the events landscape is no exception. Driven by the relentless advance of technology, the industry is undergoing significant transformation and growth, which can make it hard for event planners to keep up. Did you know that 73% of event marketers reported budget increases in 2023?

As we strive to create unforgettable experiences, one key to continued success is data. And the more the better. According to Statista, around 328.77 million terabytes of data are created each day. But how can you harness it to make a meaningful impact in your marketing and event strategy?

Read the full article at: www.forbes.com