The fact that video is a great way for brands to connect with their target audience is no secret. In fact, research from HubSpot reveals that 85 percent of businesses use video marketing, while 88 percent of marketers report that this tactic generates a positive return on investment for their company.

But not all video content is created equal. Notably, live video content has seen a significant increase in popularity, and is one video trend that all brands should take note of.

The rise of live video
Live video has become an increasingly popular way of consuming online content — and the numbers prove it. Research from Livestream found that 80 percent of consumers would prefer watching a brand’s live video to reading a blog post, while 82 percent prefer live video to social media content.

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